Topic: Lipitor
AP Features | 2010-03-05 22:30:24
Pharmaceutical companies boosted their spending on ads directly targeting consumers by barely 2 percent last year, according to data compiled by The Nielsen Co. Drugmakers spent a combined $4.51 billion on ads for prescription medicines aimed at consumers. Two-thirds of that, or $3 billion, went for television ads, and another $1.19 billion was spent on magazine ads in ...
Reuters US Online Report Health News | 2010-02-15 23:05:37
<div><p>LONDON (Reuters) - Western Europeans spend an estimated 10.5 billion euros ($14.3 billion) a year on illicitly sourced medicines, many of them counterfeit, according to a Pfizer-sponsored survey published on Tuesday.</p><p>Germans and Italians buy the most prescription-only drugs without a prescription, either over the Internet ...
AP News | 2010-02-03 19:55:31
<div id="subtitle">Pfizer CFO lowers forecast for 2012, post Lipitor's patent loss, but aims for better results</div><div><p>Drug maker Pfizer Inc., reporting its fourth-quarter results on Wednesday, also updated its financial forecast for 2012, when it faces a revenue cliff as generic competition arrives for its $11 ...
Reuters US Online Report Business News | 2010-02-03 17:13:24
<div><p>NEW YORK (Reuters) - Top global drugmakers Pfizer Inc &lt;PFE.N&gt; and Roche Holding AG &lt;ROG.VX&gt;, posted disappointing profits and gave lackluster forecasts on Thursday, sending their shares lower.</p><p>The reports underscore a generally uninspiring results season for the pharmaceutical ...
